Nowadays, people aged 18-25 are attending fewer plays, shows, and similar events. My graphic proposal seeks to reignite their interest through familiar imagery. Each production is assigned a heavily pixelated object. The pixelation directly recalls the video games we played during childhood, while also blurring the lines. This gives the object a new, almost symbolic value, prompting curiosity and withholding excessive information about what the audience will discover. The posters are augmented via Artivive to reinforce this video game aspect and give a more tangible quality to each object.

The posters and the MCA's program catalog follow the same principles: challenging readability, a color code, and an object symbolizing the play or show. Unlike movie trailers, this project aims to provide as few visual elements as possible, to prevent audiences from prejudging the works in advance.